JERUSALEM (JTA) – The city of Tel Aviv has partnered with Airbnb to create a guide to the city that includes layers of interactive content.
Airbnb, which connects travellers with hosts in cities around the world, said in an announcement this week that it is the company’s first partnership with a municipality on a city guide. The company has produced guides to 22 other cities, partnering with hosts.
The guide will include include maps, custom photography and local editorial about things to see and do, as well as tips from Airbnb hosts about local businesses.
“Tel Aviv is comprised of little, fascinating neighborhoods that will be showcased through this initiative,” said Hila Oren, CEO and founder of Tel Aviv Global, a company started by the Tel Aviv-Yafo Mayor’s Office dedicated to elevating the city’s global positioning.