“People influence people. Nothing influences people more than a recommendation from a trusted friend.” – Mark Zuckerberg, Facebook CEO
The Jewish Federation of Ottawa is a ‘big business’ and, like any big business, we strive to continue improving our day-to-day operations.
One of the most successful marketing strategies in any business is being referred.
Years ago, this was only done by word of mouth. Today, we have many avenues, including various social media formats, by which individuals recommend others to support businesses they like. Those who provide excellent attention to the customer experience and the best value to their consumers are the most referred.
Today, I am asking each of you to consider joining the Jewish Federation of Ottawa marketing team.
Tell a friend, or go on social media and share your positive experiences. You can make a difference by spreading the good news stories.
If you are reading this column, chances are you are a subscriber to the Ottawa Jewish Bulletin. Tell your family and friends about why you subscribe, encourage them to consider subscribing.
If you have a child or grandchild – or even a great-grandchild – in any of our local Jewish day or supplementary schools, share the stories about the importance of Jewish education and the excellent quality of education provided in these schools.
Many of you have personally experienced the tremendous care that Hillel Lodge provides to senior members of our community. Call a friend and tell them!
If you are one of the hundreds who attended the community Havdalah service at the Soloway Jewish Community Centre, share the experience with someone who did not go, so they will consider joining in next time.
There are so many more agency partners that may have touched you in some way. You are the best form of advertising that any business could ask for.
The future growth of our community is dependent on the strength of our agencies.
Please be a part of our marketing team and use your influence.
Am Yisrael Chai – B’shalom.
As always, if you have any comments or questions, please feel free to contact me at email@example.com.