Gencher’s commercial has gone “hyper viral,” stands chance to win big prize, instant fame
Goat for sale. Do you remember it, that quirky Doritos commercial that aired during the Super Bowl with the chip-crazed goat? Well, stats say the public does remember it. According to online marketing reports, that ad, which was a product of Doritos’ Crash the Super Bowl Challenge, was one of the most memorable to play during the big game.
This year, one of the top five finalists in the Doritos ad contest features Ottawa native, actor Michael Gencher.
Gencher is one of five brothers who grew up in Ottawa, attended Hillel Academy, Camp Gesher and Hillcrest High School. Despite having moved to sunnier climes, (he now lives with his wife Kim, and his three children, Jack, Isaac and Gabrielle, in Sydney, Australia), his roots in the city still run deep. His parents, Bob and Leah as well as his brother Israel, live in town and when contacted via email about the ad contest, Gencher says he still calls Ottawa “home.”
Gencher studied acting at Ryerson Theatre School and has enjoyed a variety of roles, including lots of voice work – apparently Aussies love his “American” accent. However, it’s his Super Bowl bid that is currently bringing him the most fame.
The ad, which was created by writer and director Tom Noakes for the Doritos contest, has gone “hyper viral.”
“It’s all around the world and it has nearly two million YouTube hits,” he explained, adding that he now gets stopped in the street and asked to say “the line” from the ad.
While he may already feel famous, this will be nothing compared to the immediate fame of being played during the Super Bowl. The game presents advertisers with an incredible opportunity to reach a huge audience – an average of 108.7 million viewers to be precise. Needless to say, advertisers put intense energy and creativity into these commercials, which have become part of the excitement of the event itself. In fact, some people tune in simply to see the ads.
A Super Bowl ad hit is a guaranteed product homerun, a touchdown in fact, and a tremendous career boost for any actor. And then there’s the prize money…
The creators of the ad with the most votes win $1 million U.S. The runner-up gets $50,000 while the other three finalists get $25,000 each.
However, while the Bulletin wishes our Ottawa boy much success, viewers should be warned, like many of the Super Bowl ads, this ad is meant to make you laugh while provoking you and as such, some viewers may find the ad content offensive, or at least, kind of gross.
Who knows, if the ad wins, “Finger Cleaner” might well become as famous as the menacing Doritos goat.
The four other finalists’ videos, which can also be viewed at https://www.doritos.com/us-en/base/finalists, are: “Time Machine,” which features a boy and his clever scheme to get chips; “Cowboy Kid” where a little cowboy rides giant English Mastiff in his fight for Doritos; “Office Thief” which tells the story of an office worker with a liberal understanding of free food; and “Breakroom Ostrich,” which is also about office workers’ eating habits except that it features, yes, an ostrich.
– Pauline Colwin is a Communications Consultant for the Jewish Federation of Ottawa